loss leaders

Retailers are meeting the new competition with loss leaders, or with price reductions.

零售商用亏本出售或削减价格的方法应付新的竞争.

QQ has built the worlds largest online community ( about 700 million active accounts), while its American counterparts continue to build instant messaging as loss leaders.

腾讯QQ已经成为世界上最大的在线社区（有7亿多的活跃用户），而美国的即时通讯服务同类产品却都在亏损经营。

These offerings are not necessarily loss-leaders, as they broaden the appeal of outlets to groups of diners that include some people who don't want to eat a burger.

提供的这些东西未必是亏本特卖品，因为它们增强了廉价食品店对食客群体，包括不想吃汉堡的人们的吸引力。

Meireles was substituted in the second half of our3-1 loss at West Ham suffering from a knee injury-but he could feature when the league leaders visit L4 this weekend.

在上周末红军1-3负于西汉姆的比赛中，梅雷莱斯因膝伤在下半时被替换下场&但他仍有望出战本周末来访L4的联赛领头狗。

The whole idea behind these services is that they act as loss leaders, getting customers through the door to take advantage of a bargain.

每日优惠团购服务的市场目的在于薄利多销，用低价和折扣吸引顾客跨进消费的门槛。